Naming Insights & Inspiration
Deep dives into trends, culture, and the art of choosing the perfect name.
2026 Baby Name Trends: From Billiam to Artemis
The most surprising naming trends of 2026, including invented names, dramatic meanings, and the double-name revival hitting record highs.
Why Brooks Became the Most Searched Name of 2026
An in-depth look at how a nature-inspired surname-turned-first-name captured American parents' attention this year.
The Double Name Revival: Why Mary-Anne is Back
Double names are at an all-time high. We explore the cultural forces driving this elegant naming tradition back into the mainstream.
Creative Spellings: How to Make a Classic Name Unique
Ava becomes Ayva, Nicole becomes Nikole — explore the art and science of creative name spellings in 2026.
East Coast vs West Coast: How Geography Shapes Baby Names
Aiden on the West Coast, Jayden on the East — fascinating regional patterns reveal America's naming divide.
Dramatic Meanings: Why Parents Want Names That Mean Chaos
From Khaos to Rebel, explore the rising trend of parents seeking names with bold, powerful, and even dark meanings.